Providing comprehensive, caring, and compassionate supportive services for any and all persons struggling with long-term or chronic health conditions.
Explore ReportIn 2024, Positive Wellness Alliance (PWA) worked to eradicate stigma, while providing services, support, and community engagement to improve the quality of life for people living with and affected by HIV/AIDS. PWA is a non-profit that has existed for 30 years.
2024 was a year of transition where PWA changed leadership, with a new Executive Director and significant turnover on the Board. Going into 2025 the mission statement has shifted to expand our services to serve more people.
In 2025, Positive Wellness Alliance will provide comprehensive, caring and compassionate supportive services for any and all persons struggling with long-term or chronic health conditions.
Our team will build a network and create an environment of support for all persons experiencing decreased quality of life due to long-term or chronic health challenges. This will include but not be limited to HIV/STIs, and other sexually transmitted infections, as well as communicable diseases such as hepatitis and tuberculosis.
Additionally, we are expanding to non-communicable health challenges such as cancer, dementia, diabetes, mental health and addiction, pulmonary disease, and neurological conditions.
2024 has been a year of change for PWA and the clients we serve. A new Executive Director was hired and began mid-year. Many of the prior Board Members, having made significant contributions to PWA during the transition, rolled off the Board and new members were recruited.
This change in leadership was only made possible with the dedication of the existing PWA staff members. Their commitment to providing case management and community services to people with HIV was exemplary and allowed services to continue with no interruption.
With new leadership comes change such as consolidating three offices into one, committing to transparency inside PWA and with our partners, and tightening HR practices. Perhaps the most consequential change came in the way services are delivered. PWA case managers worked with clients to help them shift from a perspective of entitlement to a perspective of empowerment. This shift helped PWA to utilize limited grant funds more effectively, and clients to learn and develop life skills and self-reliance.
Providing services across Davidson, Davie, Forsyth, Iredell, Rowan, Surry, Stokes, and Yadkin Counties
Received over 400 calls for assistance from people in the counties served
People found eligible for case management services and assigned case managers
Unduplicated
During this funding year, PWA utilized $494,785.64 to support 212 clients (unduplicated) for an average of approximately $2300/client. This funding has historically stayed stable and has allowed PWA to help clients' secure safe housing which in turn is linked to higher compliance with healthcare treatment plans.
Under HOPWA funding, PWA ensures that more than 75% of clients adhere to a medical treatment plan with a goal of maintaining a safe viral load and thus will not transmit the virus to others.
In 2025, PWA seeks to increase the provision of HOPWA grant funds from 70% going to client services to 80% going to client services and 20% for operational expenses.
Unduplicated
PWA expended $260,744.31 to serve 287 unduplicated clients, for just over $900/client. Again, this funding has remained steady but is not expected to increase. The focus of this funding is to ensure that clients have access to health care and adhere to their treatment protocol.
Again, the goal is to reduce the numbers of persons with HIV that can transmit the virus to others. Adherence to treatment results in more than 75% of the clients with a non-transmissible viral load.
It should be noted that PWA undergoes an audit of client charts, financial files and other programmatic record keeping annually. In 2024, PWA received no programmatic recommendations and only one financial correction.
In 2025, PWA seeks to increase the provision of Ryan White grant funds from 41% going to client services to 60% going to client services and 40% for operational expenses.
In 2024 PWA saw our Facebook and Instagram following grow. Our Facebook page grew by 15%, and our Instagram by 10%. Although engagement slightly dipped by an average of 5 percent across all platforms, this is not a cause for concern, but rather a reflection of strategy to focus more on quality content relevant to our audience and mission, versus previous years' strategies of quantity, likes, and comments, as the barometer of success.
In 2024, PWA initiated a weekly "newsletter" disseminated on Thursday mornings with a focus on advocacy, education, community engagement, and people living with HIV. 2024 was the first step in curating more meaningful and relevant content.
In regards to media relations, PWA was featured in local media for the first time since 2022. This happened due to our new Executive Director's arrival and the press release announcing. The news was picked up by The Salisbury Post and a feature one on one with The Lexington Dispatch.
Both stories led to a placement by Yahoo! News and MSN News, subsequently leading to over 15 online media outlets covering her arrival.
In 2024, the PWA team met with, and attended, numerous local non-profit organizations and national organizational events to explore opportunities for change in the future. In addition, staff members individually engaged and attended events throughout our community.
Although we did not directly participate in as many events as 2023, the involvements in 2024 were more strategic, targeted, and aided in moving the organization forward. We attended events celebrating regional success, like the United Way of Davidson County's Campaign Celebration. We also attended events meeting those in need where they are, like events help by The Shepherd's House in Yadkin County.
We took a step forward in sponsorship as an organization, becoming a sponsor for PRIDE WS's annual PRIDE Parade and Food Truck Festival. The end of the year saw a successful introduction of our new Executive Director. During our event, An Evening of Compassion, we made known our renewed commitment to our community to partners, allies, and important figures in our community. Attendees included Winston-Salem Mayor, Allen Joines, NC General Assembly State Representative, Amber Baker, as well as WS/FCS Superintendent, Tricia McManus.
Online auction and in-person art class with food provided by Providence Catering from Second Harvest Food Bank.
PWA became a sponsor for PRIDE WS's annual PRIDE Parade and Food Truck Festival.
Provided 10 randomly selected clients and their families with a full Thanksgiving dinner thanks to generous turkey donations.
Partnered with Lowes Foods to raise awareness and funds. Shoppers using a specific barcode donated a portion of their purchase to PWA.
Partnered with the Triad Softball League to deliver Christmas gifts to 52 families, individually selected and wrapped by league members.
Annual fundraising effort asking the community to help rewrite the story for PWA clients.
Monthly donation program asking people to make recurring donations of their choice to support PWA's expanded mission.
Educational event focused on chronic health conditions and available community resources.
Double Good Popcorn Fundraiser
Tournament selection for both men's and women's teams (Sweet Sixteen).
Expanded program focusing on women's health issues beyond HIV/AIDS.
Community Partners meeting to discuss the impact on the lives of people living with HIV.
Expanded participation in regional PRIDE events with educational outreach and testing services.
Collaborative event with healthcare partners offering screenings, education, and resources.
PWA is focused on implementing a strategic approach to fundraising that incorporates planned giving, corporate sponsors, and grant funding. We begin with our Thrive in 25 campaign that asks people to make a monthly donation of their choice.
Each month we hope to have two events, 1) a purely fundraising opportunity and 2) a community engagement event that also serves to encourage donations.
In 2025 PWA will bring in additional $50,000 in grant funding. And is seeking to increase our individual donations from $2,750.00 to $10,000.
PWA is committed to financial transparency and responsible stewardship of all funds. Our 2023 tax filing is available for immediate viewing below.
Form 990 Tax Information (2023)
Click the button below to view our full tax filing documentation.
For additional financial information, please contact us at info@pwanc.org
During this year of transition a number of people worked hard to ensure that PWA stayed open and continued to provide supportive services to clients in need. First, the PWA staff and Board that took the responsibility to keep the doors open and ensure that funds were ethically used in compliance with grant regulations.
Our appreciation extends to the major funding support, the City of Winston-Salem that manages and disburses the HOPWA grant to support housing, and the State of North Carolina that manages and disburses the Ryan White grant to support medical services for HIV+ persons.
Although, there was a small number of individual donors, PWA would like to thank each and every person that demonstrated their support for people living with HIV in their community. And, we are proud to share that our Board members are the majority of the individual contributions, not only do they donate their time and skills, but they also support with financial donations.
PWA is dedicated to supporting professional development for our staff and other people working with PWA. Two of our staff are currently enrolled in Social Work programs and are committed to getting higher degrees in conjunction with their work at PWA. And PWA is historically willing and able to support interns in public health and other higher education programs.
Together we are making a difference in our community.
We'd love to hear from you! If you have questions about our programs, want to volunteer, or are interested in supporting our mission, please reach out to us.
3504 #3 Vest Mill Road
Winston-Salem, NC, 27103
336-248-4646
info@pwanc.org
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Facebook
@positivewellnessalliancePWA is excited to announce our new expanded mission to serve more people with chronic health conditions!
Thank you to everyone who attended our recent community health forum. Your participation helps us better serve our community.
Instagram
@pwancOur Thrive in 25 campaign is off to a great start! Your monthly donations make a huge difference in the lives of those we serve.
PWA staff attended professional development training this week to better serve our clients with diverse health needs.
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